Privacy Policy
This Privacy Policy describes how personal data of users visiting the website bioniqformula.com (hereinafter, the "Site") is collected, used, and protected.
The Site operates as a global promotional information portal and routing gateway managed by an Authorized Independent Herbalife Distributor authorised to promote Bioniq GO personalised nutrition products.
1. Data Controller
The Data Controller for any personal data processed through this Site is:
- Controller: Amedeo Zullo (Authorized Independent Herbalife Distributor)
- Email: amedeo@zullo.com
2. Types of Data Collected
The following data may be processed through this Site:
- Technical Browsing Data: IP addresses, browser user-agent, operating system, pages visited, and timestamps. This technical data is collected strictly to deliver web content securely and maintain system stability.
- Voluntary Email Submission: If you interact with contact forms or conversion access tools, you may voluntarily submit your email address to receive personalised assessment guidance or country-specific store links.
- Analytics Cookies: Aggregated, anonymized performance metrics may be used to understand geographic navigation patterns across our international country hub.
Sensitive Medical & Payment Data: This Site does not collect or store health survey answers, biomarker results, credit card details, or shipping addresses. The actual Bioniq GO algorithm matching and purchase transactions occur exclusively on the secure, certified platforms of Herbalife / Bioniq or local official distributor checkouts.
3. Purposes of Processing
Data is processed for the following legitimate purposes:
- To enable seamless navigation and route international visitors to their dedicated local country store.
- To respond to customer enquiries submitted via email.
- To protect the Site against automated abuse, cyber attacks, and fraud.
4. Legal Basis
Data processing is based on:
- Consent: Given when voluntarily communicating with us or submitting form data.
- Legitimate Interests: Ensuring network security, accurate technical routing, and high service availability.
5. Data Sharing & Third Parties
We do not sell, rent, or trade your personal data with third-party brokers. Routing links direct users to official local country landing pages and certified Bioniq / Herbalife e-commerce platforms.
6. User Rights
Depending on your jurisdiction (including EU/UK GDPR and applicable US state privacy laws), you have the right to request access to, correction of, or deletion of any personal data you have provided to us. To exercise these rights, please write to: amedeo@zullo.com.
7. Updates to This Policy
This policy was last updated in September 2026. Any future revisions will be published directly on this page.